Our Story
Established 2026
FitShyft was born from a deeply personal journey. Founder Sheandra Michelle Newton, originally from Nassau, Bahamas, struggled with her weight since childhood. Like many women, she started and restarted fitness routines on her own, but consistency was always the hardest part. Motivation would come and go. Life would get busy and, without accountability, progress stalled.
During a trip to Brazil, everything shifted. Immersed in Brazil’s vibrant fitness culture, Sheandra began working with a local personal trainer. For the first time, she experienced structured, personalized support that she didn't put a huge dent in her monthly budget. The results weren’t just physical. They were also psychological.
When Sheandra returned to the United States, she was determined to continue, but personal training rates at local gyms weren't realistic long term. So she did something different. She continued training with her Brazilian trainer through live video sessions.
Her workouts with her trainer proved that consistency doesn’t require a luxury gym. It requires accountability. It requires structure. It requires someone in your corner whose support doesn't cost an arm and a leg.
FitShyft was created so women everywhere can access that same level of personalized support without the barriers that too often make personal training feel out of reach. It exists for women who are ready to make fitness part of their lifestyle, not just their next goal.
